See everything impacting campaign performance. VHA shows you what others can’t, or simply won’t … in real time. Where and how your ads appear, what’s working, and what’s not.
SEE THAT YOU’RE SEEN
Unlike TV, on a digital screen viewers can scroll around and change what they view across a vast, endless web page. That’s why we share how viewable your ad is.
In fact, VideoHub just received the Media Rating Council’s (MRC) first accreditation for Average Viewability Percentage* for video, along with four other metrics (engagement rate, digital video impressions served, unique reach, and clicks).
*MRC accreditation certifies that VideoHub’s procedures and accredited metrics adhere to the MRC’s Minimum Standards for Ratings Research and to applicable industry-accepted measurement guidelines issued by the Interactive Advertising Bureau (IAB).
Source: Internal data, March 2013.
PLAYER SIZE MATTERS
Bigger player = better viewing experience. That’s why we make sure 100% of our ads run on player sizes 400-pixels-wide or greater.
WE SPEAK THE UNIVERSAL LANGUAGE
Our analytics marry TV and online video measurement by providing an essential common denominator. This means you can access online video ad delivery metrics in a form comparable to TV ratings.
See Reach, Frequency, and GRPs (gross rating points) by demographics. And VHA makes the journey from GRPs to ERPs (effective rating points) easy by enabling you to see the impact of each demo on campaign performance in one integrated view.