December 9, 2013
ICYMI: Last Week Tremor Video and Ad Age/Creativity announced the winners of this year’s Super Creative Video Ad Challenge. Universal McCann was named the People’s Choice award winner for the FIAT brand’s “Charlie’s Island” while Blue Moon Brewing Company and agency partners Integer and MC Media won the Judge’s Choice award for their “Expressionist” video, part of the brand’s Craftsman Series of videos.
The results were highlighted by Creativity in a post here.
Congrats to both winners!
December 5, 2013
The results of our Super Creative Video Ad Challenge competition were featured in today’s edition of Cynopsis: Digital. Check it out below.
“Tremor Video, Advertising Age and Creativity announced that FIAT’s Charlie’s Island and Blue Moon Brewing Company’s Expressionist video took the top honors at its second annual Super Creative Video Ad Challenge. The contest, which ran Aug. 5 to Oct. 31, challenged marketers to transform their video ads into immersive brand experiences.”
See the original post at Cynopsis: Digital.
November 22, 2013
Tremor Video’s Head of Market Strategy, Doron Wesly, was featured in eMarketer’s “What Clients are Saying” section.
He talked through the importance of original research as well as some of the challenges marketers face in video.
Read the full Q&A at eMarketer.
IAB Issues Final Digital Video Rising Stars Style Guide and Specs
Today, the Interactive Advertising Bureau (IAB) issued the final IAB Digital Video Rising Stars Style Guide & Technical Specifications following a 30-day public comment period.
As a participant in a cross-disciplinary group of digital advertising industry influencers that helped define these specifications, Tremor Video is glad to see these cutting-edge formats become more widely adopted.
We’re proud to support all five of the formats below across our network of over 500 publishers to deliver engaging creative experiences to consumers.
- Ad Control Bar – Permits viewers to engage in multiple ways through an elegant interface that sits just above the player controls
- Extender – Allows the viewer to choose to continue screening ad content
- Filmstrip – Invites the viewer to scroll through a multi-panel, horizontal unit, much like “The Filmstrip” Display and Mobile Rising Stars Standard Ad Units
- Full Screen – Enables the viewer to interact and then fills the player with a full canvas of engagement possibilities, such as video and social
- TimeSync – Displays rich ad content overlaid on video, changing in sync with the ad’s content
It was exciting to play a role in helping to shape these units. We look forward to seeing the robust interactivity these units provide become standard in video advertising.
To see the IAB Digital Video Rising Stars Style Guide & Technical Specifications visit iab.net/digitalvideorisingstars
Tremor Announces New Performance Based Pricing Models
October 30, 2013 by P.J. Bednarski
“Tremor Video today introduced new performance-based pricing models for marketers, directly matching buying guarantees according to the brand marketer’s goals at various crucial spots in the marketing funnel.
In the new plan, the company said in a press release, when an advertiser buys any metric on a cost-per basis, they’ll only pay when consumer response meets those benchmarks. Tremor says its suite of performance-based pricing models are designed to coordinate the benefits of TV and online video.”
Read the full story at MediaPost.
Tremor Video Tries to Make Video Ad Buying Easier with Performance-Based Pricing
October 30, 2013 by Sahil Patel
“If online video companies want access to TV budgets, they have to make the ad-buying process easier for TV buyers. Here’s another move by a prominent video ad tech company to eliminate the hurdles between TV and online video advertising:
Tremor Video is rolling out a slew of new performance-based pricing models, which promise to only charge advertisers when a consumer action matches a pre-determined objective — from raising brand awareness at the top of the marketing funnel all the way down to metrics like engagement, perception, and intent.”
Read the full story at VideoInk.
SA 100 2013: The Coolest People in New York Tech
October 24, 2013 by Megan Rose Dickey and Jillian D’Onfro
“New York has become home to some of the tech industry’s most promising companies, including Etsy, Rap Genius, Makerbot, Kickstarter, Tumblr, and Infor.
All in all, it’s been a great year for New York Tech. So we created the Silicon Alley 100 to celebrate people who did the coolest things in 2013.”
So what constitutes someone who’s done something cool?
Read more, and find out who’s #4 on the list at Business Insider.
Connecting Programmatic to Actual Marketing
October 18, 2013 by Anthony Risicato, General Manager, VideoHub Platform
“The rise of programmatic buying and selling of video advertising is, undoubtedly, an enormously positive sea change for the industry. The technology and mindset that enable the real-time trading of advertising provides both marketers and publishers enormous advantages in getting an ad in front of the right person at the right time.
But, as an industry, we haven’t taken advantage of this opportunity. We’ve simply used programmatic as a euphemism for “get me inventory cheap.” Instead, we should be thinking, “How can I apply our hundreds of years of brand advertising learning in a programmatic world?” and “If I can measure engagement, brand performance and viewability in my regular video media buys, why can’t I buy that way programmatically?”
Read the full story at MediaPost.
Online Video is Crucial for Shoppers, Even When Car Buying
October 18, 2013 by Troy Dreier
“Whether the purchase is large or small, online video plays a role for buyers. Online video ad agency Tremor Video just released study results that demonstrate how important online video has become. Two-thirds of auto shoppers — 66 percent — say that online video is important when they’re researching a purchase. What’s more, 58 percent start their research on the manufacturer’s site, and over half spend between 3 and 6 months on their research.”
Read the full story at OnlineVideo.net
66% Say Online Video is an Important Part of Their Research, According to Tremor Study
October 16, 2013 by P.J. Bednarski
“When car buyers shop, they use online video to do it, and a new study from Tremor Video adds more ammo to that fairly well-established fact.
According to new research being presented today by Tremor Video’s Ryan Van Fleet, director of insights and analytics, 66% of auto shoppers said online video was an important part of their research, and 58% began their auto-buying digital research on a manufacturer’s site.”
Read the full story at MediaPost.