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Tremor Video Forms Exclusive Partnership with Meredith Digital

Tremor Video Forms Exclusive Partnership with Meredith Digital

Continues to Build the Widest, Deepest Array of Exclusive Premium Publisher Library for Brand Advertisers

NEW YORK, N.Y. (December 17, 2013) – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced that it has reached agreement with Meredith Corporation (NYSE:MDP) to serve as its exclusive third party partner to monetize their unsold  desktop pre-roll inventory.

Under the terms of the agreement, Meredith Digital’s video inventory on sites including Allrecipes.com, BHG.com and Parents.com will only be available through Tremor Video’s and Meredith Digital’s sales forces. Partnerships such as these have enabled Tremor Video to create a robust online video ecosystem of over 500 premium websites and mobile applications.

“Meredith Digital is the leader in reaching women online, and we’re proud to add them to our growing list of exclusive publishing partners,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “Their high-quality, brand-safe lifestyle content and engaged audiences are highly desirable to our advertising partners and we look forward to a fruitful relationship.”

Meredith Digital connects 50 million passionate women with the information they need and the inspiration they want across web, mobile, video and social platforms. They mobilize women to live their dreams—and everyday life in between—with dynamic content around food, family, home and lifestyle. Their powerful combination of premium brands, data and scale offers marketers a unique opportunity to drive meaningful interactions and valuable transactions.

“Creating meaningful experiences online and maximizing revenue across Meredith Digital’s properties are our top priorities,” said Andy Wilson, Chief Digital Officer for Meredith. “Tremor Video brings engaging ads that people love from a variety of top-tier advertisers, and we’re glad to partner with them.”

Tremor Video continuously strives for the optimal balance of scale and premium content by way of its relationships with rigorously vetted, premium video publishers, over 200 of which partner with Tremor Video on an exclusive basis.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

About Meredith Corporation
Meredith Corporation (www.meredith.com) is the leading media and marketing company serving American women.  Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes, EatingWell, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun – along with local television brands in fast-growing markets.  Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets, and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

Patrick Taylor
VP, Communications
Meredith National Media Group
212/551-6984
Patrick.Taylor@Meredith.com

Tremor Video Enters Silicon Valley to Grow Its Programmatic Solution for Brand Advertisers

Tremor Video Enters Silicon Valley to Grow Its Programmatic Solution for Brand Advertisers

Adds Ten Programmatic Experts to Technology Team

New York, December 10, 2013 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced the hiring of a ten-person tech team of product, development and integration experts from Mobclix to accelerate the development of its programmatic buying solutions for brand advertisers. The team, which is located in Silicon Valley, will work on all phases of Tremor Video’s programmatic solutions.

“Solving programmatic buying for brand health and aligning buyers and sellers on brand metrics are core to our mission of bringing the certainty of science to the art of brand marketing,” said Steven Lee, Chief Technology Officer, Tremor Video. “We jumped at the chance to add a talented team of technology veterans with experience working together on board.  We believe this team brings the expertise and skills needed to manage product development, deploy technology solutions into the programmatic advertising ecosystem and build upon Tremor Video’s incredible technology stack.”

The team joins Tremor Video from Mobclix where they previously worked together to create one of the industry’s first mobile ad exchanges, including an open marketplace platform and account management solutions for developers, advertisers and agencies.

Tremor Video is revolutionizing programmatic video by incorporating brand metrics into the equation in addition to reach and price. Its sophisticated technology optimizes ad delivery toward brand performance across screens and provides full transparency into what factors are driving that performance.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s products or services, including its programmatic solution.  Important factors that could cause actual results to differ materially include: the impact of technological development and competition; a delay in, or failure of the market to adopt, Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission.  Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement.  Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

Super Creative Ad Challenge Results Highlighted By Creativity

creativity logo

 

 

 

December 9, 2013

ICYMI: Last Week Tremor Video and Ad Age/Creativity announced the winners of this year’s Super Creative Video Ad Challenge. Universal McCann was named the People’s Choice award winner for the FIAT brand’s “Charlie’s Island” while Blue Moon Brewing Company and agency partners Integer and MC Media won the Judge’s Choice award for their “Expressionist” video, part of the brand’s Craftsman Series of videos.

The results were highlighted by Creativity in a post here.

Congrats to both winners!

Tremor Video Enters Silicon Valley with Addition of Ten to Technology Team

Tremor Video Enters Silicon Valley with Addition of Ten to Technology Team

December 9, 2013
By Steven Lee

As we continue to focus on developing programmatic solutions that align buyers and sellers on brand health metrics, it’s important to build strong products that support our core mission of bringing the certainty of science to the art of brand marketing.

To dramatically increase the current resources that we have available, I am excited to announce that we have hired a 10-person team of product, development, and integration experts from Mobclix.

This group will continue Tremor Video’s legacy of creating brand-centric innovations, from execution to planning and delivery, and provide support on our programmatic offering.

This team brings the experience and skills needed to manage product development, deploy technology solutions into the programmatic advertising ecosystem and build upon the incredible technology stack we already operate. They have been working together in Silicon Valley and will remain in that location.

It’s a great match all around, from vision to tech to culture and we’re very excited to welcome Craig, Rama, Alex, Chris, Kirti, Joe, Robert, Vasu,Vinay and Gerry!

Tremor Video’s Super Creative Ad Challenge Results Featured in Cynopsis: Digital

cynopsis digital

December 5, 2013

The results of our Super Creative Video Ad Challenge competition were featured in today’s edition of Cynopsis: Digital. Check it out below.

“Tremor Video, Advertising Age and Creativity announced that FIAT’s Charlie’s Island and Blue Moon Brewing Company’s Expressionist video took the top honors at its second annual Super Creative Video Ad Challenge. The contest, which ran Aug. 5 to Oct. 31, challenged marketers to transform their video ads into immersive brand experiences.”

See the original post at Cynopsis: Digital.

Tremor Video and Advertising Age/Creativity Announce the Winners of the Second Annual Super Creative Video Ad Challenge

Tremor Video and Advertising Age/Creativity Announce the Winners of the Second Annual Super Creative Video Ad Challenge

By David Sanderson, Senior Director, Creative Strategy

After months of grueling competition, Tremor Video and Advertising Age/Creativity are excited to announce the winners of the Second Annual Super Creative Video Ad Challenge.

The public and the judges combed through more than 150 entries, triple the number from last year, and were able to engage with some of the most inspired ad units in interactive video advertising.

The public voted on the contest’s gallery page from August 5th to October 31st and chose Universal McCann as the People’s Choice award winner for the FIAT brand’s “Charlie’s Island”.

A panel of industry experts from Ad Age/Creativity, Ad Club of New York, Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company and agency partners Integer and MC Media the Judge’s Choice Winner for their “Expressionist” video, part of the brand’s Craftsman Series of videos.

Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.

This year’s winners join Team Detroit for Ford Mustang and Olson for Miller Lite, who won the Judge’s Choice Award and the People’s Choice Award, in 2012 respectively.

Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.

Tremor Video and Advertising Age/Creativity Announce Winners of Second Annual Super Creative Video Ad Challenge

Tremor Video and Advertising Age/Creativity Announce  Winners of Second Annual Super Creative Video Ad Challenge

The FIAT brand and Blue Moon Brewing Company Applauded for Taking Their Video Advertising to the Next Level

New York, December 4, 2013 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, Advertising Age, the leading media brand for advertising, marketing and media news, and Creativity, the brand world’s daily destination for the most important and exciting creative work being done in advertising, design and digital creativity around the world, announced today the winners of the Second Annual Super Creative Video Ad Challenge: Universal McCann has been named the People’s Choice award winner for the FIAT brand’s “Charlie’s Island” while Blue Moon Brewing Company and agency partners Integer and MC Media won the Judge’s Choice award for their “Expressionist” video, part of the brand’s Craftsman Series of videos.

Fiat

People’s Choice Winner
FIAT brand’s “Charlie’s Island”

The contest, which ran from August 5th through October 31st, challenged marketers to show the world their creative muscle and transform their video ads into immersive brand experiences that inspire viewers to actively engage. Tremor Video’s in-house creative team produced nearly 100 ad units which ran on the Tremor Video media network as well as being featured in the contest’s gallery where visitors voted to name the FIAT brand as the People’s Choice Award winner. Additionally, a panel of industry experts from Ad Age/Creativity, the Advertising Club of New York, the Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company the Judge’s Choice Winner.

BlueMoon-SCVAC13

Judge’s Choice Winner
Blue Moon Brewing Company

“Congratulations to these brands for pushing the envelope to create more engaging, more enticing video advertising,” said Creativity Editor Ann-Christine Diaz. “A video player’s canvas allows for so much more creativity and it’s exciting to see how quickly brands are embracing this new ability.”

Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.

“The public and the judges combed through more than 150 entries, triple the number from last year, and were able to engage with some of the most inspired ad units in interactive video advertising,” said David Sanderson, Senior Director, Creative Strategy. “Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.”

This year’s winners join Team Detroit for Ford Mustang and Olson for Miller Lite, who won the Judge’s Choice Award and the People’s Choice Award, in 2012 respectively.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

 

Tremor Video’s Doron Wesly featured in eMarketer

eMarketer

November 22, 2013

D-Wesly

Tremor Video’s Head of Market Strategy, Doron Wesly, was featured in eMarketer’s “What Clients are Saying” section.

He talked through the importance of original research as well as some of the challenges marketers face in video.

Read the full Q&A at eMarketer.

IAB Issues Final Digital Video Rising Stars Style Guide and Specs

IAB-Logo


IAB Issues Final Digital Video Rising Stars Style Guide and Specs

Today, the Interactive Advertising Bureau (IAB) issued the final IAB Digital Video Rising Stars Style Guide & Technical Specifications following a 30-day public comment period.

As a participant in a cross-disciplinary group of digital advertising industry influencers that helped define these specifications, Tremor Video is glad to see these cutting-edge formats become more widely adopted.

We’re proud to support all five of the formats below across our network of over 500 publishers to deliver engaging creative experiences to consumers.

  • Ad Control Bar – Permits viewers to engage in multiple ways through an elegant interface that sits just above the player controls
  • Extender – Allows the viewer to choose to continue screening ad content
  • Filmstrip – Invites the viewer to scroll through a multi-panel, horizontal unit, much like “The Filmstrip” Display and Mobile Rising Stars Standard Ad Units
  • Full Screen – Enables the viewer to interact and then fills the player with a full canvas of engagement possibilities, such as video and social
  • TimeSync – Displays rich ad content overlaid on video, changing in sync with the ad’s content

It was exciting to play a role in helping to shape these units. We look forward to seeing the robust interactivity these units provide become standard in video advertising.

To see the IAB Digital Video Rising Stars Style Guide & Technical Specifications visit iab.net/digitalvideorisingstars

 

Tremor Video Reports Third Quarter 2013 Financial Results

Tremor Video Reports Third Quarter 2013 Financial Results

Year to date revenue growth tops 30%

  • Total revenue grew 17% year-over-year to $35.3 million
  • In-stream revenue grew 19% year-over-year to $34.4 million
  • Net loss of ($2.2) million; Non-GAAP Adjusted EBITDA of $0.1 million
  • Net loss per share of ($0.05); Non-GAAP Adjusted EBITDA per share of $0.00

NEW YORK, November 7, 2013 –Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced financial results for the third quarter of 2013.

“During the third quarter, Tremor Video announced VideoHub Connect, a premium programmatic solution that will allow advertisers to optimize on brand performance as well as price and reach,” said Bill Day, President & CEO of Tremor Video. “Brand advertisers need brand safe environments in order to follow their customers as they migrate viewing across screens. We are excited to offer the first platform that will allow advertisers to optimize video on brand performance to help accelerate the shift from TV to online video.”

Q3 2013 Financial Summary

Revenue: For the third quarter of 2013, total revenue was $35.3 million, a 17% increase over the same period one year ago. In-stream revenue was $34.4 million, a 19% year-over-year increase.

Gross Margin: For the third quarter of 2013, gross margin was 40.3% compared to 44.6% for the same period one year ago.

Net Loss: For the third quarter of 2013, net loss was ($2.2) million compared to a net loss of ($1.7) million for the same period one year ago.

Adjusted EBITDA: For the third quarter of 2013, Adjusted EBITDA, a non-GAAP financial measure, was $0.1 million compared to Adjusted EBITDA of $0.7 million for the same period one year ago.

EPS: For the third quarter of 2013, basic and diluted net loss per share was ($0.05). Non-GAAP basic and diluted Adjusted EBITDA per share was $0.00 and $0.00, respectively. Basic and diluted net loss per share is based on 49.1 million weighted average shares of common stock outstanding as of September 30, 2013. Non-GAAP basic and diluted Adjusted EBITDA per share is based on 49.1 million and 53.2 million weighted average shares of common stock outstanding as of September 30, 2013, respectively.

A description of the non-GAAP calculations and reconciliation to comparable GAAP measures is provided in the accompanying tables entitled “Reconciliation of Non-GAAP Financial Information” and “Reconciliation of Non-GAAP Financial Information-Per Share.”

Business & Financial Highlights

As a percentage of total revenue, revenue attributable to performance-based pricing for the three months ended September 30, 2013 and 2012 was 26% and 27%, respectively.

As a percentage of total revenue, mobile revenue for the three months ended September 30, 2013 and 2012 was 9% and 7%, respectively.

Guidance

Based on information available as of November 7, 2013, the company expects the following:

Q4 2013: Fourth quarter revenue is expected to be in the range of $29.5 million to $30.5 million and Adjusted EBITDA is expected to be in the range of ($2.6) million to ($2.1) million.

Full Year 2013: Full year 2013 revenue is expected to be in the range of $125 million to $126 million and Adjusted EBITDA is expected to be in the range of ($3.2) million to ($2.7) million.

Q3 2013 Financial Results Conference Call: Tremor Video will host a conference call today at 4:30 p.m. ET to discuss its third quarter 2013 financial results with the investment community. A live webcast of the event will be available on the Tremor Video Investor Relations website at http://investor.tremorvideo.com. A live domestic dial-in is available at (888) 427-9411 or internationally at (719) 457-2627, using passcode 2395212. Until November 22, 2013, a domestic replay will be available at (877) 870-5176 or internationally at (858) 384-5517, using passcode 2395212, and via webcast on the Tremor Video Investor Relations website.

About Tremor Video

Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes close to 500 premium websites and mobile applications, nearly 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Read the complete release including financial tables at our INVESTOR RELATIONS page.