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Tremor Video’s Super Creative Ad Challenge Results Featured in Cynopsis: Digital

cynopsis digital

December 5, 2013

The results of our Super Creative Video Ad Challenge competition were featured in today’s edition of Cynopsis: Digital. Check it out below.

“Tremor Video, Advertising Age and Creativity announced that FIAT’s Charlie’s Island and Blue Moon Brewing Company’s Expressionist video took the top honors at its second annual Super Creative Video Ad Challenge. The contest, which ran Aug. 5 to Oct. 31, challenged marketers to transform their video ads into immersive brand experiences.”

See the original post at Cynopsis: Digital.

Tremor Video and Advertising Age/Creativity Announce the Winners of the Second Annual Super Creative Video Ad Challenge

Tremor Video and Advertising Age/Creativity Announce the Winners of the Second Annual Super Creative Video Ad Challenge

By David Sanderson, Senior Director, Creative Strategy

After months of grueling competition, Tremor Video and Advertising Age/Creativity are excited to announce the winners of the Second Annual Super Creative Video Ad Challenge.

The public and the judges combed through more than 150 entries, triple the number from last year, and were able to engage with some of the most inspired ad units in interactive video advertising.

The public voted on the contest’s gallery page from August 5th to October 31st and chose Universal McCann as the People’s Choice award winner for the FIAT brand’s “Charlie’s Island”.

A panel of industry experts from Ad Age/Creativity, Ad Club of New York, Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company and agency partners Integer and MC Media the Judge’s Choice Winner for their “Expressionist” video, part of the brand’s Craftsman Series of videos.

Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.

This year’s winners join Team Detroit for Ford Mustang and Olson for Miller Lite, who won the Judge’s Choice Award and the People’s Choice Award, in 2012 respectively.

Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.

Tremor Video and Advertising Age/Creativity Announce Winners of Second Annual Super Creative Video Ad Challenge

Tremor Video and Advertising Age/Creativity Announce  Winners of Second Annual Super Creative Video Ad Challenge

The FIAT brand and Blue Moon Brewing Company Applauded for Taking Their Video Advertising to the Next Level

New York, December 4, 2013 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, Advertising Age, the leading media brand for advertising, marketing and media news, and Creativity, the brand world’s daily destination for the most important and exciting creative work being done in advertising, design and digital creativity around the world, announced today the winners of the Second Annual Super Creative Video Ad Challenge: Universal McCann has been named the People’s Choice award winner for the FIAT brand’s “Charlie’s Island” while Blue Moon Brewing Company and agency partners Integer and MC Media won the Judge’s Choice award for their “Expressionist” video, part of the brand’s Craftsman Series of videos.

Fiat

People’s Choice Winner
FIAT brand’s “Charlie’s Island”

The contest, which ran from August 5th through October 31st, challenged marketers to show the world their creative muscle and transform their video ads into immersive brand experiences that inspire viewers to actively engage. Tremor Video’s in-house creative team produced nearly 100 ad units which ran on the Tremor Video media network as well as being featured in the contest’s gallery where visitors voted to name the FIAT brand as the People’s Choice Award winner. Additionally, a panel of industry experts from Ad Age/Creativity, the Advertising Club of New York, the Interactive Advertising Bureau, Vimeo and Tremor Video voted separately to name Blue Moon Brewing Company the Judge’s Choice Winner.

BlueMoon-SCVAC13

Judge’s Choice Winner
Blue Moon Brewing Company

“Congratulations to these brands for pushing the envelope to create more engaging, more enticing video advertising,” said Creativity Editor Ann-Christine Diaz. “A video player’s canvas allows for so much more creativity and it’s exciting to see how quickly brands are embracing this new ability.”

Both winners executed Tremor Video’s Super Pre-Roll Takeovers, which are interactive ad units that integrate a graphic overlay trigger on top of a brand’s :15 or :30 second video spot. Viewers can engage with the ad by rolling over or clicking the trigger to open a branded slate that expands outside the video player and provides additional immersive advertiser content to drive brand awareness.

“The public and the judges combed through more than 150 entries, triple the number from last year, and were able to engage with some of the most inspired ad units in interactive video advertising,” said David Sanderson, Senior Director, Creative Strategy. “Interactive video is clearly growing and innovating and getting the attention it deserves. We’re proud to bring the industry a risk-free way to try their hand at it.”

This year’s winners join Team Detroit for Ford Mustang and Olson for Miller Lite, who won the Judge’s Choice Award and the People’s Choice Award, in 2012 respectively.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

 

Tremor Video’s Doron Wesly featured in eMarketer

eMarketer

November 22, 2013

D-Wesly

Tremor Video’s Head of Market Strategy, Doron Wesly, was featured in eMarketer’s “What Clients are Saying” section.

He talked through the importance of original research as well as some of the challenges marketers face in video.

Read the full Q&A at eMarketer.

IAB Issues Final Digital Video Rising Stars Style Guide and Specs

IAB-Logo


IAB Issues Final Digital Video Rising Stars Style Guide and Specs

Today, the Interactive Advertising Bureau (IAB) issued the final IAB Digital Video Rising Stars Style Guide & Technical Specifications following a 30-day public comment period.

As a participant in a cross-disciplinary group of digital advertising industry influencers that helped define these specifications, Tremor Video is glad to see these cutting-edge formats become more widely adopted.

We’re proud to support all five of the formats below across our network of over 500 publishers to deliver engaging creative experiences to consumers.

  • Ad Control Bar – Permits viewers to engage in multiple ways through an elegant interface that sits just above the player controls
  • Extender – Allows the viewer to choose to continue screening ad content
  • Filmstrip – Invites the viewer to scroll through a multi-panel, horizontal unit, much like “The Filmstrip” Display and Mobile Rising Stars Standard Ad Units
  • Full Screen – Enables the viewer to interact and then fills the player with a full canvas of engagement possibilities, such as video and social
  • TimeSync – Displays rich ad content overlaid on video, changing in sync with the ad’s content

It was exciting to play a role in helping to shape these units. We look forward to seeing the robust interactivity these units provide become standard in video advertising.

To see the IAB Digital Video Rising Stars Style Guide & Technical Specifications visit iab.net/digitalvideorisingstars

 

Tremor Video Reports Third Quarter 2013 Financial Results

Tremor Video Reports Third Quarter 2013 Financial Results

Year to date revenue growth tops 30%

  • Total revenue grew 17% year-over-year to $35.3 million
  • In-stream revenue grew 19% year-over-year to $34.4 million
  • Net loss of ($2.2) million; Non-GAAP Adjusted EBITDA of $0.1 million
  • Net loss per share of ($0.05); Non-GAAP Adjusted EBITDA per share of $0.00

NEW YORK, November 7, 2013 –Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced financial results for the third quarter of 2013.

“During the third quarter, Tremor Video announced VideoHub Connect, a premium programmatic solution that will allow advertisers to optimize on brand performance as well as price and reach,” said Bill Day, President & CEO of Tremor Video. “Brand advertisers need brand safe environments in order to follow their customers as they migrate viewing across screens. We are excited to offer the first platform that will allow advertisers to optimize video on brand performance to help accelerate the shift from TV to online video.”

Q3 2013 Financial Summary

Revenue: For the third quarter of 2013, total revenue was $35.3 million, a 17% increase over the same period one year ago. In-stream revenue was $34.4 million, a 19% year-over-year increase.

Gross Margin: For the third quarter of 2013, gross margin was 40.3% compared to 44.6% for the same period one year ago.

Net Loss: For the third quarter of 2013, net loss was ($2.2) million compared to a net loss of ($1.7) million for the same period one year ago.

Adjusted EBITDA: For the third quarter of 2013, Adjusted EBITDA, a non-GAAP financial measure, was $0.1 million compared to Adjusted EBITDA of $0.7 million for the same period one year ago.

EPS: For the third quarter of 2013, basic and diluted net loss per share was ($0.05). Non-GAAP basic and diluted Adjusted EBITDA per share was $0.00 and $0.00, respectively. Basic and diluted net loss per share is based on 49.1 million weighted average shares of common stock outstanding as of September 30, 2013. Non-GAAP basic and diluted Adjusted EBITDA per share is based on 49.1 million and 53.2 million weighted average shares of common stock outstanding as of September 30, 2013, respectively.

A description of the non-GAAP calculations and reconciliation to comparable GAAP measures is provided in the accompanying tables entitled “Reconciliation of Non-GAAP Financial Information” and “Reconciliation of Non-GAAP Financial Information-Per Share.”

Business & Financial Highlights

As a percentage of total revenue, revenue attributable to performance-based pricing for the three months ended September 30, 2013 and 2012 was 26% and 27%, respectively.

As a percentage of total revenue, mobile revenue for the three months ended September 30, 2013 and 2012 was 9% and 7%, respectively.

Guidance

Based on information available as of November 7, 2013, the company expects the following:

Q4 2013: Fourth quarter revenue is expected to be in the range of $29.5 million to $30.5 million and Adjusted EBITDA is expected to be in the range of ($2.6) million to ($2.1) million.

Full Year 2013: Full year 2013 revenue is expected to be in the range of $125 million to $126 million and Adjusted EBITDA is expected to be in the range of ($3.2) million to ($2.7) million.

Q3 2013 Financial Results Conference Call: Tremor Video will host a conference call today at 4:30 p.m. ET to discuss its third quarter 2013 financial results with the investment community. A live webcast of the event will be available on the Tremor Video Investor Relations website at http://investor.tremorvideo.com. A live domestic dial-in is available at (888) 427-9411 or internationally at (719) 457-2627, using passcode 2395212. Until November 22, 2013, a domestic replay will be available at (877) 870-5176 or internationally at (858) 384-5517, using passcode 2395212, and via webcast on the Tremor Video Investor Relations website.

About Tremor Video

Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes close to 500 premium websites and mobile applications, nearly 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Read the complete release including financial tables at our INVESTOR RELATIONS page.

Performance-based pricing models coordinate benefits of TV and online video

Tremor Announces New Performance Based Pricing Models

October 30, 2013 by P.J. Bednarski

“Tremor Video today introduced new performance-based pricing models for marketers, directly matching buying guarantees according to the brand marketer’s goals at various crucial spots in the marketing funnel.

In the new plan, the company said in a press release, when an advertiser buys any metric on a cost-per basis, they’ll only pay when consumer response meets those benchmarks. Tremor says its suite of performance-based pricing models are designed to coordinate the benefits of TV and online video.”

Read the full story at MediaPost.

Advertisers Can Now Pay for What They Really Want with New Suite of Performance-Based Pricing Models

VideoInk

Tremor Video Tries to Make Video Ad Buying Easier with Performance-Based Pricing

October 30, 2013 by Sahil Patel

“If online video companies want access to TV budgets, they have to make the ad-buying process easier for TV buyers. Here’s another move by a prominent video ad tech company to eliminate the hurdles between TV and online video advertising:

Tremor Video is rolling out a slew of new performance-based pricing models, which promise to only charge advertisers when a consumer action matches a pre-determined objective — from raising brand awareness at the top of the marketing funnel all the way down to metrics like engagement, perception, and intent.”

Read the full story at VideoInk.

Tremor Video Rolls Out Largest Suite of Guaranteed Performance-Based Pricing Models for In-Stream Video

Tremor Video Rolls Out Largest Suite of Guaranteed Performance-Based Pricing Models for In-Stream Video

Building Upon Success of Cost-Per-Engagement (CPE), Adds 3 New Performance-Based Solutions for Brand Advertisers

New York, October 30, 2013 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has introduced a host of new performance-based pricing models for marketers looking to minimize waste and increase the return on investment of their in-stream video ad campaigns. These pricing models directly match buying guarantees to brand marketers’ goals from awareness at the top of the marketing funnel to brand metrics like engagement, perception, favorability and intent in the middle of the marketing funnel. When buying on any of the “cost-per” performance-based pricing models, advertisers only pay when a consumer’s action precisely meets their pre-determined objective. Tremor Video’s suite of performance-based pricing models aims to meet marketers’ full range of brand objectives and the ultimate goal of making TV and online video work together seamlessly with better accountability and insight into the role each plays.

“Until now, media buying currency has been a lowest common denominator and loose proxy for what brand marketers ultimately need to achieve. We are now at a pivotal moment where sophisticated technology and a digitally fueled world enable much more precise matching of buying currency to brand objective,” said Lauren Wiener, President of Global Sales and Marketing at Tremor Video. “This new suite of performance-based pricing models invites advertisers to now pay for what they really want, effectively eliminating the waste inherent in previous options. We’re proud to say to the market, ‘pay us only when your ad campaign works’, as defined by what ‘working’ means to them.”

The media landscape continues to shift and marketers are racing to determine the best ways to impact consumers with the power of sight, sound, motion and interactivity across all screens,” said Brian King, Global Brand Officer of Marriott International. “Pricing models based on metrics like measurable brand lift and engagement help marketers make better investment decisions and build new paradigms for a new media landscape. We look forward to continually exploring means to buy what we want.”

The CPM pricing model, where advertisers pay based on number of impressions served, only guarantees that an ad campaign had the chance to be seen. Nothing about a CPM guarantee signals whether an ad was viewable on the screen, ran in its entirety or had any impact on the consumer. While buying video on a CPM basis is sometimes appropriate for a brand seeking fast, scaled reach with the acceptance of some waste, performance-pricing models guarantee more precise measures of campaign success. Tremor Video’s suite of buying options make it easy for TV buyers to enter the digital world confidently with guaranteed metrics around awareness, such as full viewability and full completion, while also offering buyers a way to purchase guaranteed impact on brand health metrics such as engagement, consideration, perception and intent.

The full suite of pricing guarantees now includes:

AWARENESS GUARANTEE™

Cost-Per-100% Viewable & 100% Complete (CPV&C): Advertisers pay only when their ad is 100% viewable and 100% completed. This is validated by VideoHub®, the first video ad technology to be accredited by the MRC for video ad viewability. This more sophisticated pricing model, which takes viewability on screen into account is the successor to the more basic CPVC (Cost-Per-View-Complete) which only measures completion of the video ad regardless of whether the video player is on-screen.

BRAND IMPACT GUARANTEE SUITE™

Cost-Per-Engagement (CPE): Available since 2010; Advertisers only pay when a person engages with a video ad and enters an interactive experience.

Cost-Per-Brand Shift (CPS): Advertisers pay only when a consumer’s intent/favorability for a brand is positively shifted.

Cost-Per-Conquest (CPQ): Advertisers pay only when a consumer’s intent for a brand has been shifted from the competitive set.

Tremor Video was an early pioneer of performance-based pricing for in-stream video, bringing CPE to online video in 2010 and then launching it in mobile video in 2012. Tremor Video’s focus on brand-centric video technology and unique approach to exclusively partnering with premium content sites well-positions the company to be the long-term leader in performance-based pricing models for online and mobile video mapped to brand metrics.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes close to 500 premium websites and mobile applications, nearly 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning the adoption of and anticipated benefits related to new products or pricing models offered by Tremor Video, including performance-based pricing models. Important factors that could cause actual results to differ materially include: the impact of technological development and competition; market acceptance of Tremor Video’s products, services and pricing models, including the adoption of performance based pricing models; design, manufacturing or software defects; changes in client and consumer preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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Media Contact:
Mandy Albers
Corporate Communications
Tremor Video
646.278.7416
malbers@tremorvideo.com

Who are the coolest people in NY tech? Someone we know is at #4!

BusinessInsider

SA 100 2013: The Coolest People in New York Tech

October 24, 2013 by Megan Rose Dickey and Jillian D’Onfro

SiliconAlley100-2013“New York has become home to some of the tech industry’s most promising companies, including Etsy, Rap Genius, Makerbot, Kickstarter, Tumblr, and Infor.

All in all, it’s been a great year for New York Tech. So we created the Silicon Alley 100 to celebrate people who did the coolest things in 2013.”

So what constitutes someone who’s done something cool?

Read more, and find out who’s #4 on the list at Business Insider.