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Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast

Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast

New York, March 17, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced that Monica Seebohm has been hired as Senior Director of Programmatic Sales. She will lead Tremor Video’s programmatic efforts on the West Coast. She will report to Greg Smith, Vice President of Programmatic, and will be based in Santa Monica.

monica seebohm“I’m excited to announce that Monica has joined Tremor Video, marking the expansion of our programmatic sales team,” said Smith. “Her experience across digital media and advertising technology make her the perfect person to accelerate our programmatic efforts on the West Coast.”

In this role Seebohm will build and grow relationships with demand-side platform and trading desk partners. Additionally, she will team with Tremor Video’s direct sales force to develop solutions that enable marketers to effectively and efficiently expand the reach of their marketing campaigns through programmatic buying.

She most recently managed the media sales team at PulsePoint and prior to that, she managed the West Coast team at AudienceScience.  She combines her understanding of the digital landscape with a strong advertising technology background from six years at Conversant (formerly ValueClick). She began her career at AT&T on their Advertising Solutions team and moved into digital advertising in 2000 when she joined AOL.

She holds both a Master’s and a Bachelor’s in Communication Arts from the University of Cincinnati.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

The Drum Highlights New Offerings for UK Advertisers

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March 13, 2014

Today The Drum covered two major announcements we’re making that will give UK advertisers more options when they work with Tremor Video.

First, we’re introducing our suite of guaranteed performance-based pricing models for in-stream video, which will allows advertisers to only pay when a consumer meets their pre-determined objective such as viewing a video ad to completion in a player that is 100% in-view.

We’re also extending average viewability percentage as a part of standard reporting for every campaign, at no additional cost, to our UK media network clients. We’re able to provide such metrics because our proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

Read the full article here.

Tremor Video Tells Mobile Marketer What Drives Automakers’ Mobile Success

MobileMarketer

 

March 12, 2014

In a piece entitled, “How automakers marry display and video ads for mobile potency”, Tremor Video’s Tim Ware discusses the success that automakers are seeing when they utilize best practices in mobile. Read the article here.

Tremor Video To Present at the Deutsche Bank Media, Internet & Telecom Conference

Tremor Video To Present at the Deutsche Bank Media, Internet & Telecom Conference

New York – March 3, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced that Bill Day, Chief Executive Officer and Todd Sloan, Chief Financial Officer, will present at the Deutsche Bank Media, Internet & Telecom Conference, to be held at the Breakers Hotel in Palm Beach, Florida on Tuesday, March 11, 2014 at 4:05 PM ET.

A live audio webcast of the presentation will be available at: http://www.media-server.com/m/p/5wuyg3by

A replay will subsequently be available for 90 days on the Company’s investor relations website at: http://investor.tremorvideo.com

About Tremor Video
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

Investor Relations Contact:
Andrew Posen
Senior Director Investor Relations
212-792-2315
IR@TremorVideo.com

Head of Mobile and Connected TV Sales Shares Best Practices for a Successful Multi-Screen Campaign

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February 25, 2014

In today’s edition of MadAve Mobile Tim Ware, our VP of Mobile and Connected TV Sales, sat down with Managing Editor Anna Baskin to share his best practices for a successful multi-screen campaign. See a snippet below, and check out the full interview here.

First, you need to establish clear goals and objectives because the creative execution will be directly informed by the goal(s) to be achieved. For example, awareness, time spent, or engagement. Then you need to conceive creative for optimal consumption and engagement by device.

  • Different devices elicit different types of behavior and interactions – a mouse click is very different than a screen swipe – so you need to design and build to maximize the response based on differing behavior. It’s fairly well known that smartphones generate more frequent and shorter visits that augment an individual’s video consumption throughout the course of the day. Not asking a user to do too much with smartphone video ads is a good practice, as it’s more cumbersome to interact when users are typically on the go and don’t have time to be overtly disrupted by a sales pitch. Our most successful campaigns utilize frequent brand messages that mesh well with broader campaign. Meanwhile, tablets have been shown to drive longer sessions and engagement. As a result, tablet video ads can more effectively pitch and influence consumers to interact with relevant ads, as users have tendency to have greater tolerance and time. Exposure across multiple screens will better influence recall and post-exposure awareness, and Tremor Video has set out to prove that, having just released new products that can guarantee a Cost-Per-Shift (brand awareness) in mobile.
  • Screen size is important to consider when planning a campaign across devices because editing and graphics require different treatments for different sizing. For example, if you aren’t considering the screen size when you run video on mobile, you can lose details such as facial expressions or products in the background becoming too small. Medium shots become wide shots in mobile. Transitions and fades that play well in larger viewing environments often become pixelated, corrupted, or jittery when confined to a mobile environment.
  • Smartphones and tablets enable touch interactivity, so take advantage of this element that isn’t available on computers or laptops.
  • Think about the message immediacy mobile devices offer, and build experiences differently. People are used to a lean-forward experience on the computer, whereas mobile is more utilitarian and surfing on a tablet is more of a leisure activity.
  • Remember that no two screens are identical ,so the ad experiences shouldn’t be built as one-size fits all. Engage and delight consumers, do not disrupt them. Great creative targeted to the right person in the right environment at the right time is the best way to engage consumers on any device.

Once you have smart goals and creative that works across devices, you absolutely must work with a company that utilizes technology to optimize campaign performance based directly on brand marketers KPI’s. Reach and price are important, but they don’t meet the objectives that marketers care about, like engagement, consideration, perception and intent.

Tremor Video Reports Fourth Quarter and Full Year 2013 Financial Results

Tremor Video Reports Fourth Quarter and Full Year 2013 Financial Results

Full year 2013 revenue growth tops 25%

 For the full year:

  • Total revenue grew 25.3% year-over-year to $131.8 million
  • In-stream revenue grew 28.7% year-over-year to $128.3 million
  • Net loss of ($13.5) million; Non-GAAP Adjusted EBITDA of ($2.1) million
  • Net loss per share of ($0.47); Non-GAAP Adjusted EBITDA per share of ($0.07)

 For the fourth quarter:

  •  Total revenue grew 11.7% year-over-year to $36.3 million
  • In-stream revenue grew 13% year-over-year to $35.5 million
  • Net loss of ($5.8) million; Non-GAAP Adjusted EBITDA of ($1.5) million
  • Net loss per share of ($0.12); Non-GAAP Adjusted EBITDA per share of ($0.03)

New York, NY –February 20, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced financial results for the fourth quarter and full year ended December 31, 2013.

“We believe our results in 2013 leave us strategically well-positioned to continue to deliver high quality revenue growth, which is increasingly driven by programmatic and performance based buying,” said Bill Day, President & CEO of Tremor Video. “Furthermore, we continue to corner the market on premium desktop and mobile video content across all screens with new exclusive relationships with Meredith Digital and USA Today Sports.”

Q4 2013 Financial Summary

Revenue: For the fourth quarter of 2013, total revenue was $36.3 million compared to $32.5 million for the fourth quarter of 2012, representing an 11.7% increase over the same period one year ago. In-stream revenue was $35.5 million, representing a 13% increase over the same period one year ago.

Gross Margin: For the fourth quarter 2013, gross margin was 33.7% compared to 45.1% for the same period one year ago.

Net Loss:  For the fourth quarter 2013, net loss was ($5.8) million compared to a net loss of ($1.1) million for the same period one year ago.

Adjusted EBITDA: For the fourth quarter 2013, Adjusted EBITDA, a non-GAAP financial measure, was ($1.5) million compared to Adjusted EBITDA of $1.3 million for the same period one year ago.

EPS:  For the fourth quarter 2013, basic and diluted net loss per share was ($0.12). Non-GAAP basic and diluted Adjusted EBITDA per share was ($0.03). Basic and diluted net loss per share are based on 49.8 million weighted average shares of common stock for the quarter ended December 31, 2013. Non-GAAP basic and diluted Adjusted EBITDA per share are based on 49.8 million weighted average shares of common stock for the quarter ended December 31, 2013.

Full Year 2013 Financial Summary

Revenue: For the full year 2013, total revenue was $131.8 million, representing a 25.3% increase over the same period one year ago. In-stream revenue was $128.3 million, representing a 28.7% increase over the same period one year ago.

Gross Margin: For the full year 2013, gross margin was 40.9% compared to 41.7% for the full year 2012.

Net Loss:  For the full year 2013, net loss was ($13.5) million compared to a net loss of ($16.6) million for the full year 2012.

Adjusted EBITDA: For the full year 2013, Adjusted EBITDA, a non-GAAP financial measure, was ($2.1) million compared to Adjusted EBITDA of ($7.2) million for the full year 2012.

EPS:  For the full year of 2013, basic and diluted net loss per share was ($0.47). Non-GAAP basic and diluted Adjusted EBITDA per share was $(0.07). Basic and diluted net loss per share is based on 28.8 million weighted average shares of common stock for the year ended  December 31, 2013. Non-GAAP basic and diluted Adjusted EBITDA per share is based on 28.8 million weighted average shares of common stock for the year ended December 31, 2013.

A description of the non-GAAP calculations and reconciliation to comparable GAAP measures is provided in the accompanying tables entitled “Reconciliation of Non-GAAP Financial Information” and “Reconciliation of Non-GAAP Financial Information-Per Share.”

Business & Financial Highlights

As a percentage of total revenue, revenue attributable to performance-based pricing for the fourth quarter of 2013 was 25.4% compared to 25.0% for the same period one year ago and for the full year of 2013 was 29.8% compared to 22.7% for the full year 2012.

As a percentage of total revenue, mobile revenue for the fourth quarter of 2013 was 14.7% compared to 8.2% for the same period one year ago and for the full year of 2013 was 11.8% compared to 6.2% for the full year 2012.

Guidance

Based on information available as of February 20, 2014, the Company expects the following:

Q1 2014:  First quarter revenue is expected to be in the range of $29.0 million to $31.0 million and Adjusted EBITDA is expected to be in the range of ($7.5) million to ($6.5) million.

Full Year 2014:  Full year 2014 revenue is expected to be in the range of $155.0 million to $160.0 million and Adjusted EBITDA is expected to be in the range of ($11.0) million to ($8.0) million.

Q4 2013 and Full Year 2013 Financial Results Conference Call: Tremor Video will host a conference call today at 4:30 p.m. ET to discuss its fourth quarter and full year 2013 financial results with the investment community. A live webcast of the event will be available on the Tremor Video Investor Relations website at http://investor.tremorvideo.com. A live domestic dial-in is available at (877) 407-9039 or internationally at (201) 689-8470, using passcode 13575434. Until March 6, 2014, a domestic replay will be available at (877) 870-5176 or internationally at (858) 384-5517, using passcode 13575434, and via webcast on the Tremor Video Investor Relations website.

About Tremor Video
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Read the complete release including financial tables at our INVESTOR RELATIONS page.

Tremor Video Promotes Rich Knopke to Vice President of National Sales

Tremor Video Promotes Rich Knopke to Vice President of National Sales

Elevates Kim Dolan to National Category Role

New York, February 19, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced Rich Knopke and Kim Dolan have been promoted to Vice President of National Sales and Director of National Beauty and Retail Sales, respectively.

As Vice President of National Sales, Knopke will take on the responsibility of the Western region in addition to his current oversight of the Eastern and Mid-west regions. Dolan will be responsible for leading the Beauty and Retail teams nationwide. Both will continue to work in the New York office.

“I’m proud to announce the promotions of Rich and Kim because they have both been pivotal to the success of Tremor Video,” said Randy Kilgore, Chief Revenue Officer.  ”Rich has built teams in the East and Midwest that are brilliant at exceeding marketer’s expectations because they understand the role digital video plays in branding and larger communication strategies. I’m excited to see the results as his footprint expands nationally.”

Knopke has been providing Tremor Video clients with strategic solutions since 2008 when he joined the team as Director of East Coast Sales. His experience cultivating new relationships, building upon current relationships, and passion for media made it clear that he was the right fit for this expanded role.

Prior to joining Tremor Video, Knopke served as Director of Cable Entertainment and Pure Play at NBC Universal. Before that, he spent nearly a decade at The Wall Street Journal Digital in roles including Director of Multi-Media Advertising Sales and Eastern Region Director. Knopke holds a Bachelor’s degree from Rutgers, The State University of New Jersey.

Kilgore continued, “Tremor Video was recently named the leader in advertiser satisfaction for the second year in a row and the reason advertisers find our work so on the mark can be traced to people like Kim Dolan. She’s the ultimate strategist and consultative thinker.”

Leveraging her agency experiences, Dolan has a keen sense of identifying with customer challenges and providing strategic solutions. In this expanded role, she will serve as a resource both internally and externally, providing thought leadership across the beauty and retail categories. She will be responsible for establishing and driving deeper relationships and partnerships with new and current clients.

Prior to joining Tremor Video in 2010, Dolan served as an Account Executive and then Account Director at BBDO, working on brands including Johnson and Johnson and Procter and Gamble. She began her career at Grey Worldwide. Dolan holds a Bachelor’s degree from the University of Maryland.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

Tremor Video Releases “Watching is Shopping: Home Improvement” Infographic

Tremor Video released an infographic today entitled “Watching is Shopping: Home Improvement” which takes a look at home improvement shopping trends to better understand advertising opportunities. Check it out below.

 

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Tremor Video Promotes Katie Seitz to Vice President of Sales Strategy & Product Marketing

Tremor Video Promotes Katie Seitz to Vice President of Sales Strategy & Product Marketing

New York, February 14, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced Katie Seitz has been promoted to Vice President of Sales Strategy and Product Marketing.  In this expanded role she will be responsible for leading sales strategy and product positioning to help drive revenue. She will continue to work in the New York office and report to Chief Revenue Officer, Randy Kilgore.

“Katie has led the development of many strategic marketing plans over the last four years, and I’m pleased to announce her promotion to Vice President of Sales Strategy and Product Marketing,” said Katie1Kilgore. “Her solution-driven thinking has helped to shape Tremor Video’s current offering, including our guaranteed brand performance products, and we look forward to her continued efforts of making TV and online video work together seamlessly.”

Seitz joined ScanScout in 2010, which was acquired by Tremor Video later that year. Over the last four years she has held a number of roles, including leading the sales planning department and leading the sales planning team. She was an integral member of the team that recently launched Tremor Video’s suite of performance-based pricing models. In her expanded role, Katie will be responsible for driving sales strategy, building strategic solutions, and product positioning to help increase revenue. She will also work closely with internal teams to bring new products to the market.

Seitz joined ScanScout from Mindshare/Maxus where she served as the Digital Planner and then Supervisor on the Church and Dwight account from 2007 to 2010. She holds a Bachelor’s degree from the University of Richmond.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

Tremor Video Granted Patent for Optimizing Video Advertising

Tremor Video Granted Patent for Optimizing Video Advertising

Validates the Company’s Guarantee to Deliver on Brand Performance Goals

­­New York, February 13, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has been issued U.S. Patent No. 8,615,430, dated December 24, 2013, by the United States Patent and Trademark Office for methods and apparatus for optimizing advertisement allocation. The patent relates to Tremor Video’s sophisticated algorithm that optimizes an advertiser’s video campaigns in real time towards guaranteed brand-centric metrics such as cost-per-engagement and cost-per-100% viewable & 100% complete.

“Being granted this patent recognizes the intelligence that goes into our ad decisioning and validates the core of what we do at Tremor Video,” said Steven Lee, Chief Technology Officer. “This patent further enhances our ability to deliver for brand advertisers. The related technology allows Tremor Video to respond to the best available ad calls and avoid wasting high-performing inventory.”

This patent relates to the process that is continuously learning and optimizing the delivery of ads to maximize campaign performance for brand objectives. Tremor Video’s technology is unique because it balances performance with reach goals of advertisers while ensuring delivery of an ad to the right person, at the right time, in a brand-safe environment. Such technology allows Tremor Video’s clients to optimize towards brand performance in ways they never could before.

To read all of the details on U.S. Patent No. 8,615,430, visit the United States Patent and Trademark Office’s website.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com