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All-Screen Optimization in the News

TechCrunchAd-Exchanger cynopsis digital

 

 

 

April 17, 2014

Earlier this week we launched the first true all-screen video solution that will free marketers from the stress of having to allocate their video budgets by device. Our patented technology, VideoHub, will do the heavy lifting by programmatically delivering their ads on whichever device it will work best.

Visit the links below to see what a few of the industry’s top digital media outlets are saying:

TechCrunch: Ad Company Tremor Video Now Offers Automated Campaign Optimization Across Screens

AdExchanger: For Six Flags, Video Is The TV Buy

Cynopsis Digital: Morning Briefing

 

Tremor Video Celebrates Super Creative Video Ad Challenge People’s Choice Winner

Tremor Video presented the FIAT brand and Universal McCann with the People’s Choice award trophy to celebrate their win for “Charlie’s Island” in the Second Annual Super Creative Video Ad Challenge.

The contest challenged marketers to show the world their creative muscle and transform their video ads into immersive brand experiences that inspire viewers to actively engage. Voters visited the contest’s gallery to rate entries on a 5-star scale across three criteria: creative execution, interactivity and functionality.

FIAT and UM SCVAD Judge Choice

(LtoR) Casey Hurbis, Head of Brand Communications – FIAT Brand North America and Dana Shrader, Partner, Portfolio Management, Universal McCann Accept the People’s Choice Awards in Tremor Video’s Second Annual Super Creative Ad Challenge

 

Tremor Video Launches First True All-Screen Video Solution

Tremor Video Launches First True All-Screen Video Solution

Six Flags and Media Storm’s Entertainment Clients Fox Broadcasting, Open Road Films and SundanceTV Are First to Leverage Ease, Effectiveness of One Placement Across Devices

New York, April 15, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has launched the industry’s first screen agnostic (all-screen) optimization offering for online video advertising.  Using Tremor Video’s patented technology, VideoHub®, advertisers can now place a single video ad campaign that will be programmatically delivered where it works most effectively against a marketer’s goal, ensuring the ad is delivered to the right viewer at the right time wherever they are watching video online, whether on desktop, tablets, smartphones or connected TV.

Tremor Video is the first and only video technology company to price, target, optimize, and report on video campaigns across all devices with a single placement.

“As device fragmentation continues, it’s hard for marketers to know how to best allocate their budgets across devices. And once they finalize a plan, the process of implementing cross screen campaigns is fraught with operational inefficiency,” said Lauren Wiener, Global President, Sales and Marketing at Tremor Video. “This new all-screen solution, powered by our patented technology, guarantees marketers the seamless real-time optimization of their campaign’s impressions and reach across all devices.”

While other companies deliver “cross platform” campaigns with extensive manual work, managing different line items for each screen, Tremor Video’s optimization is completely automated. This means that strategists and buyers no longer need to predict the right amount of their budgets to allocate to each screen, but instead can set a campaign goal and let the technology deliver the optimal mix across all devices. Tremor Video’s all-screen video solution is a natural evolution for the company which has spent over 8 years perfecting brand performance for video advertising across multiple devices.

Through their agency BPN, Six Flags is one of the first advertisers to utilize Tremor Video’s new capability.

“With 16 different theme parks, ambitious goals, and a constantly moving target audience of moms and teens, Six Flags and our agency BPN are constantly searching for the most innovative and effective ways to inspire people to use discretionary income to have fun,” said James Geiser, Vice President of Marketing at Six Flags Theme Parks. “Not only does Tremor Video’s all-screen solution make it easy to place one budget and let the technology find our best prospects on the go, but it allows us to cap frequency and track unduplicated reach across screens which we’ve never been able to do before and is critical to eliminating waste from our buy.”

Media Storm, the second largest independent media agency in the U.S., is the first agency to implement the new technology for entertainment clients, including Fox Broadcasting, Open Road Films and SundanceTV.

“With the various disparate platforms that are available, driving viewers to movie theaters and TV programs has never been more challenging,” said Charlie Fiordalis, managing director of digital at Media Storm. “Mobile media consumption is growing exponentially, and realistically managing mobile, connected TV and desktop buys separately is not the most effective or efficient way forward. Tremor Video’s all-screen solution is a great step in the right direction, particularly for entertainment, enabling us to leverage their technology to instantly reach and inspire the right people, wherever they’re watching.”

Open Road Films will utilize Tremor Video’s all-screen optimization to feature their campaign for A Haunted House 2 which opens in theaters on April 18th.

All-screen optimization is available in the U.S., U.K. and Canada beginning today.

About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our proprietary technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

About Media Storm
Media Storm is the second largest independent media planning and buying shop in the U.S.  They are a division of Water Cooler Group and work with some of the most well-known digital, entertainment and retail brands. Media Storm brings a unique media model that places unpaid media at the forefront.  Founded in 2001, it has offices in New York City, Los Angeles and Connecticut. Its clients include Open Road Films, Memorial Sloan Kettering, Food Network, Mohegan Sun, CT Tourism and Pop Sugar. For more information, please visit www.mediastorm.biz.

Forward-Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to new products, technology or services or enhancements to the features or functionality of Tremor Video’s existing products, technology or services.  Important factors that could cause actual results to differ materially include: the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; global economic conditions; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission.  Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement.  Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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Media Contacts:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

Jamie Larson Camargo
Intersect Communications for Media Storm
Jamie@intersectcom.com
512.296.9611

 

Tremor Video To Announce First Quarter 2014 Earnings Release May 6, 2014

Tremor Video To Announce First Quarter 2014 Earnings Release May 6, 2014

New York – April 14, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, will announce its financial results for the first quarter ended March 31, 2014 on May 6, 2014 after the market close.

The company will host a conference call at 4:30 PM ET that day to discuss these results. The conference call can be accessed at (877) 407-9039 or (201) 689-8470 (International), conference ID# 13580283. The call will also be broadcast simultaneously at http://investor.tremorvideo.com. Following completion of the call, a recorded replay of the webcast will be available on Tremor Video’s website.  To listen to the telephone replay, call toll-free (877) 870-5176 or (858) 384-5517 (International), conference ID# 13580283. The telephone replay will be available from 7:30 PM ET May 6, 2014 through 11:59 PM ET May 20, 2014.  Additional investor information can be accessed at http://tremorvideo.com.

About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our proprietary technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

Investor Relations Contact:
Andrew Posen
Senior Director Investor Relations
212-792-2315
IR@TremorVideo.com

Public Relations Contact:
Mandy Albers
646-278-7416
malbers@tremorvideo.com

Tremor Video Adds Two Regional Directors to Enterprise Sales Team

Tremor Video Adds Two Regional Directors to Enterprise Sales Team

New York, April 2, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced it has hired Christine Kubisztal and Kevin Blaine to lead the Midwest and West Coast enterprise sales teams, respectively. They will be tasked with accelerating the adoption of Tremor Video’s enterprise solutions, which are built on the company’s proprietary VideoHub® technology. This includes the licensing of its programmatic offerings such as its demand side platform. Kubisztal and Blaine will report to Vice President of Enterprise Sales, Chris Klopp.

“I’m excited to announce the addition of Christine and Kevin to the enterprise sales team,” said Klopp. “Each bringing over a decade of digital experience to these roles, they will develop thoughtful solutions for our enterprise clients in these key markets.”

Kubisztal will serve as the Director of Enterprise Sales for the Midwest and will be based in the Chicago office. She was most recently VP Strategic Accounts in the Chicago office of Visible Measures, where she led the Retail/CPG business vertical, working directly with major retail and CPG clients to evangelize the power of online video and generate long term business opportunities. Prior to Visible Measures, Kubisztal worked for a number of years on the client side, serving as Director of Media Services for Walgreen’s, and Director of Media Operations at Sears. She holds a Bachelor’s in Communication and Media Studies from DePaul University.

Blaine will lead sales efforts on the West Coast as Director of Enterprise Sales, working from the Santa Monica office. For over a decade he has been building strong relationships throughout the agency and client communities. Prior to joining Tremor Video, he worked at AOL, where he sold video ad solutions to the Los Angeles market within the entertainment, automotive, finance and travel categories. He also held roles at Firefly Video, ChaCha and travel ad network. He is a member of ThinkLA and SF Big, and earned his IAB Digital Sales Media Certification in 2013. Blaine holds a Bachelor’s in Business and Psychology from East Carolina University.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

 

Tremor Video Releases “Watching is Shopping: Beauty” Infographic

Tremor Video released an infographic today entitled “Watching is Shopping: Beauty” which takes a look at beauty shopping trends to better understand advertising opportunities. Click the image below for a closer look.

TRMR_VIDEO_Beauty_Infogrphx_652

UK Managing Director On Average Viewability Percentage and Why It’s Important

theWall

 

 

March 24, 2014

In a post on Brand Republic’s The Wall, a digital blog that helps the marketing, media and communications industries to understand the effects of emerging technology and media change, our UK Managing Director Alex Macnamara breaks down average viewability percentage and why it’s important for video advertisers.

Tremor Video Participates in Silmulmedia Salon

CMSWireLogo_110726

 

March 18, 2014

Last week Lauren Wiener, our President of Global of Sales and Marketing, participated in a Simulmedia Salon to discuss the future of video advertising. She joined Dave Morgan, Simulmedia CEO and founder, and Andrew Feigenson, SVP of Digital Client Services at Nielsen, for a conversation that focused on programmatic buying, as well as the power of TV and video. For a comprehensive recap of the event head to CMS Wire.

 

 

Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast

Tremor Video Hires Monica Seebohm to Lead Programmatic Sales on the West Coast

New York, March 17, 2014 – Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, announced that Monica Seebohm has been hired as Senior Director of Programmatic Sales. She will lead Tremor Video’s programmatic efforts on the West Coast. She will report to Greg Smith, Vice President of Programmatic, and will be based in Santa Monica.

monica seebohm“I’m excited to announce that Monica has joined Tremor Video, marking the expansion of our programmatic sales team,” said Smith. “Her experience across digital media and advertising technology make her the perfect person to accelerate our programmatic efforts on the West Coast.”

In this role Seebohm will build and grow relationships with demand-side platform and trading desk partners. Additionally, she will team with Tremor Video’s direct sales force to develop solutions that enable marketers to effectively and efficiently expand the reach of their marketing campaigns through programmatic buying.

She most recently managed the media sales team at PulsePoint and prior to that, she managed the West Coast team at AudienceScience.  She combines her understanding of the digital landscape with a strong advertising technology background from six years at Conversant (formerly ValueClick). She began her career at AT&T on their Advertising Solutions team and moved into digital advertising in 2000 when she joined AOL.

She holds both a Master’s and a Bachelor’s in Communication Arts from the University of Cincinnati.

About Tremor Video, Inc.
Tremor Video, Inc. is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VHA enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when and where viewers engage with their video ads.

Tremor Video is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.

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Media Contact:
Mandy Albers
Tremor Video Corporate Communications
646.278.7416
malbers@tremorvideo.com

The Drum Highlights New Offerings for UK Advertisers

drum logo

March 13, 2014

Today The Drum covered two major announcements we’re making that will give UK advertisers more options when they work with Tremor Video.

First, we’re introducing our suite of guaranteed performance-based pricing models for in-stream video, which will allows advertisers to only pay when a consumer meets their pre-determined objective such as viewing a video ad to completion in a player that is 100% in-view.

We’re also extending average viewability percentage as a part of standard reporting for every campaign, at no additional cost, to our UK media network clients. We’re able to provide such metrics because our proprietary technology, VideoHub®, became the first video advertising technology to be accredited for average viewability percentage by the Media Rating Council (MRC) in May 2013.

Read the full article here.