Advertisers Can Now Pay for What They Really Want with New Suite of Performance-Based Pricing Models
Tremor Video Tries to Make Video Ad Buying Easier with Performance-Based Pricing
October 30, 2013 by Sahil Patel
“If online video companies want access to TV budgets, they have to make the ad-buying process easier for TV buyers. Here’s another move by a prominent video ad tech company to eliminate the hurdles between TV and online video advertising:
Tremor Video is rolling out a slew of new performance-based pricing models, which promise to only charge advertisers when a consumer action matches a pre-determined objective — from raising brand awareness at the top of the marketing funnel all the way down to metrics like engagement, perception, and intent.”
Read the full story at VideoInk.