Tremor Extends Interactive Video Ad Units to Mobile Web
October 11, 2013 by Steve Smith
“Tremor, one of the largest video ad networks on the Web, is helping some of its highest-profile media property partners bring their interactive video ad inventory onto the Web via HTML5. Announced this week, Tremor is already running the new units on the Brightcove player and plans to make the ads compatible with the other major players in short order. In these units, a layer of interactivity is served atop the pre-roll, inviting some direct action by the user with a native tap or swipe gesture. The link can serve up additional video, share on social links, get showtimes or even order tickets. Tremor has been serving interactive video ads into apps for some time. At its latest investor conference call, the company said it saw mobile revenue leap 317% year-over-year so that mobile accounted for 13% of revenue in Q2.”
Read the full story at MediaPost.