Marriott International Brand Chief, Brian King, Shares with Ad Age How Joint Video Lives ’13 Study with Tremor Video Reveals Who Calls the Shots in Vacation Planning
How Marriott Used Video to Discover Who’s Calling Shots in Vacation Planning
Mom is Still CEO, But Kids are Chief Information Officers
October 7, 2013 by Jack Neff
“…Brian King, the hotel chain’s global brand officer, shared with Advertising Age some of the insights he gathered — with help from MEC, Tremor Video and Sonic Rim — in this video interview prior to his Oct. 6 presentation at the Association of National Advertisers Masters of Marketing conference in Phoenix…”
Read the full story at Advertising Age.