At ANA, Marriott Brand Chief Shares Insights from Video Lives ’13 Joint Global Ethnography with Tremor Video, Puts Video Focus on Millennials
Marriott Brand Chief Puts Video Focus on Millennials
Brian King Riffs on Digital Natives
October 6, 2013 by Christopher Heine
“…King is presenting during ANA’s closing day this morning and gave Adweek a sneak peek into his thoughts on millennials, as well as insights from the “Video Lives 13” research that it recently put together with Tremor Video and SonicRim. In short, he’s big on the increasingly multi-lane avenue of marketing opportunities to the young adults—especially when it comes to video and social…”
Read the full story at AdWeek.