Cynopsis: “Brands Victims to Web Traffic Fraud.” CEO Bill Day quoted, challenges industry to higher standard
Brands Victims to Web Traffic Fraud
October 4, 2013
“Brands pay to be seen, but what if the only eyeballs they’re attracting belong to a robot? The Wall Street Journal says sites are collecting big dollars based on inauthentic web traffic that’s produced by bots. Internet security site MdotLabs, which has counted as many as 15 billion invalid impressions on sites per month, says this fraud is costing advertisers an estimated $180 billion. CEO of ad solution provider Tremor Video Bill Day chimed in about the issue in an open letter, saying, “Collectively, we must demand more from our industry and help brand marketers and their agencies leverage the new digital world so that brand marketing can flourish online.”
See the post at Cynopsis Digital.