Coffee’s for Closers: Making It in Ad Sales
September 26, 2013 by Jack Marshall
“…we asked some industry veterans what tips they’d give those just embarking on a career in media sales and what they wish they’d known in their early days on the job…
Be a great communicator
Read. Learn everything. Be a sponge. Treat everyone well. There’s no us and them, it’s we. You may need that operations person or sales planner more than they need you one day. Be the first one in the office. Often you’ll find it’s you and the CEO there at that time. Get involved. The IAB, for example, has many committees in need of active volunteers. Don’t get caught up in the next step. If you kill it, the next step will come to you. Socialize. Your peers on the agency side will matriculate. Some will become heavy hitters in a few years. Be a confident public speaker. Go to Toastmasters, a cheap and easy way to stand out in a crowd of other sellers. Be a great writer. If you can’t write well, you won’t be able to communicate well. I fire people for bad grammar. – Randy Kilgore, CRO at Tremor Video.”
Read the full story at Digiday.