Marriott International Shares Rare Look into Innovative Next Generation Marketing Strategy
September 25, 2013
“Brian King, Marriott International’s Global Brand Officer for Marriott Endorsed Brands, revealed key findings today from a brand new ethnographic research study on what the next generation looks for in travel and the forms of advertising that best reach them. Speaking at IAB MIXX as a part of Advertising Week in New York, King shared an inside look into how Marriott brands design and create effective strategies to reach target guests…
Marriott International, in partnership with Tremor Video (NYSE:TRMR), MEC and SonicRim, created the study entitled Video Lives 2013, an annual study conducted by Tremor Video to better understand the role that video plays in the lives of consumers around the globe.”
Read the full story at Hospitality Net.