Why Marriott Bets on Video
September 24, 2013 by Josh Sternberg
“Drawing from an ethnographic research study that Marriott recently conducted with Tremor Video, MEC and Sonic Rim, Brian King, Marriott’s global brand officer, stressed that marketers now need to deliver more than just brand messages. They need to deliver experiences – and video is the way to do it. King concluded there are three important attributes of video that will help define the future of advertising: co-creation, authenticity and serendipitous discovery.”
Read the full story at Digiday.