Marriott Shares Marketing Strategy
September 24, 2013 by Jeff Weinstein
“Brian King, Marriott International’s global brand officer for Marriott Endorsed Brands, revealed key findings on Tuesday from a brand new ethnographic research study on what the next generation looks for in travel and the forms of advertising that best reach them.
Speaking at IAB MIXX as a part of Advertising Week in New York, King shared an inside look into how Marriott brands design and create effective strategies to reach target guests.”
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