Tremor, AOL Take Closer Aim at TV Media Buyers
September 23, 2013 by David Kaplan
“While online video continues to grow, it’s becoming less certain that media buyers are ready to shift their focus demonstrably away from primetime TV. That’s not to say that companies in the video space aren’t trying to make the movement between PC, mobile and TV screens more seamless…
To capture marketers attention now, AOL and its new subsidiary, Adap.tv, along with companies like video ad network Tremor Video, which filed its IPO this summer, are hoping to position themselves in front of thousands of advertisers this week as the company to make the connection between traditional TV and digital.”
Read the full story at AdExchanger.