IAB Issues Tech Specs and Style Guide for Rising Star Formats Today
September 23, 2013 by P.J. Bednarski
“The Interactive Advertising Bureau today will push out its style guide and technical specifications for five types of ad units that make up its Rising Stars initiative the IAB introduced earlier this year…
The Rising Stars concepts, and the 12 winning companies that created them – CBS Interactive, Celtra, DG MediaMind, DoubleClick, Innovid, Jivox, Microsoft Advertising, Mixpo, Spongecell, Tremor Video, Yahoo! and YuMe – have been working out the fine points since February.”
Read the full story at MediaPost.