VideoHub Expands Nielsen Online Campaign Ratings Collaboration to Canada
VideoHub Clients in Canada Can Now Access Nielsen Online Campaign Ratings(TM) to Measure and Evaluate Video Buys
New York, September 16, 2013 – VideoHub, a division of Tremor Video, Inc. (NYSE: TRMR), a leading provider of technology-driven video advertising solutions, today announced the expansion of their Nielsen Online Campaign Ratings collaboration into Canada, marking a major step forward for the digital measurement of advertising campaigns. VideoHub was the first online video advertising technology to fully integrate Nielsen’s online gross rating point (GRP) data in December 2011.
“Transparency is a critical pillar of VideoHub’s offering to our advertising partners,” said Kelly McEttrick, Vice President of Platform Strategy for VideoHub. “Expanding this collaboration to Canada shows our commitment to providing them with the best analytics across their media buys.”
Launched in beta in Canada earlier in 2013 and now commercially available, Nielsen Online Campaign Ratings measures the audience of online advertising, providing reach, frequency and GRP metrics as well as anonymous demographic information such as age and gender. Through VideoHub for Advertisers (VHA), VideoHub clients can understand how those audiences responded to their campaigns and identify the key signals driving performance metrics like engagement and brand lift. Advertisers and agencies based in Canada will now have a single metric to measure their gross reach — the total number of people exposed to an ad — and effective reach – more granular insight into the quality of the ad exposure and actual performance across all screens.
VideoHub has already integrated Nielsen Online Campaign Ratings in the United States, where Nielsen Online Campaign Ratings first launched in 2011. VideoHub is also working with Nielsen as it expands the Nielsen Online Campaign Ratings to markets in Europe and Asia-Pacific.
About Tremor Video, Inc.
Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets, and connected TVs. Our clients include some of the largest brand advertisers and agencies in the world. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, over 200 of which partner with us on an exclusive basis. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics. Through our VideoHub for Advertisers (VHA) enterprise solution, VideoHub also provides advertisers and agencies with advanced analytics and measurement tools enabling them to understand why, when, and where viewers engage with their video ads.
Tremor Video is based in NY and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Singapore, and Toronto. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
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Tremor Video Corporate Communications