Study: TV Sites Best for Video Viewability
August 29, 2013 by Daisy Whitney
“Nearly all online video ads are still copies of TV ads. About 90% of video ads in the first quarter were repurposed TV spots and generated an 85% completion rate on average, said Tremor Video’s VideoHub in a just-released report. The video advertising company studied 2.3 billion impressions that ran through its VideoHub platform that quarter, and reported that the engagement rate for ads doubled that of a typical pre-roll when an ad included interactive elements.”
Read the full story at MediaPost.