CMO.com Wants to Know: What’s The Deal with Online Video Advertising?
August 29, 2013 by Giselle Abramovich
“To get a better understanding of the current state of online video and where it’s going in the next few years, CMO.com reached out to those in the know. Here’s what they told us…
Melinda McLaughlin, SVP and CMO of Tremor Video, told CMO.com:
In-stream video advertising reached its tipping point in 2013, and emerged as the logical evolution of TV campaigns with powerful, new companion benefits for brand building…”
Read the full story at CMO.com.