Tremor’s Five Good Rules of Interactive Advertising
August 21, 2013 by P.J. Bednarski
“You’d think that interactive advertising would be a no-brainer for advertisers and agencies. It’s what they’ve always wanted—a chance to engage with their customers for longer than the length of a TV ad. But a lot of interactive is like a lot of regular old advertising. It misses the mark.
Digital ad firm Tremor Video today is revealing its own tip sheet of five best practices for interactive. Add that to the list of other lists, and by now there must be two or three thousand lists of best practices, which isn’t to knock Tremor for its effort, because apparently some advertisers, marketers and agencies still need some help.”
Read the full story at MediaPost.