Buzz

Buzz

Selling Digital Ads Is Easy, But That's Actually a Big Problem

 

February 12, 2013 by Randy Kilgore

“Digital media sales is a great business to be in at the moment. Interactive advertising revenue in the U.S. regularly goes up by double digits year over year. Advertising is the standard means of monetizing digital content, and all content is becoming digital. It’s easy to make money selling digital advertising—but that’s actually a really big problem.”

Read the full story at AdAge.com.