Testing, Testing: Tremor Video Says Advertisers Should Use Online Ads to Gauge Effectiveness of Big TV Campaigns
January 3, 2013 by P.J. Bednarski
“Advertisers in 2013 will siphon more from their print budgets to use in online advertising as a kind of a test kitchen for campaigns, to help decide which of its pitches are working best.
That’s one of the big guesses for the year ahead from Tremor Video, the advertising services company that was a pioneer in the cost-per-engagement (CPE) model for tablets, laptops and mobile phone and TV advertisers.”