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Tremor Video Announces Agreement with FTC

Tremor Video Announces Agreement with FTC

Company asserting privacy leadership with Advertising Option Icon in In-Stream Video Ad Units

New York, November 8, 2011 – Tremor Video, the largest independent online video technology company, today announced that it has reached agreement with the US Federal Trade Commission relating to a statement by ScanScout, Inc. in its privacy policy before Tremor Video acquired ScanScout in 2010.

Tremor Video respects the FTC’s process and is complying with industry best practices as the company continues to define new standards for consumer transparency and control as they relate to in-stream video.

The FTC matter relates to ScanScout’s use of Flash Local Shared Objects, referred to by some as Flash “cookies,” during 2007-2009, at a time when its privacy policy indicated that viewers could opt out of receiving cookies by changing their browser settings. At the time, browsers did not control Flash Local Shared Objects although today some browsers do. ScanScout did not use Flash Local Shared Objects to regenerate cookies that viewers deleted and the FTC has not alleged any such activity.

Today, Tremor Video is leading the way for consumer privacy in both in-stream and in-page video units by delivering the ad choices consumer notification icon into its advertisements. The company is currently providing the ad choices consumer notification icon in-stream – within the video player – clearly distinguishing targeted advertising, in keeping with the online advertising industry’s self-regulatory program, which is being managed by the Digital Advertising Alliance (DAA). Tremor Video was the first advertising company to offer the icon within the video stream.

For more information, please visit our Privacy Policy